- Consider that a cotton T-shirt requires roughly 700 gallons of water to produce. Each year, the production of polyester emits roughly 1.5 trillion pounds of greenhouse gases.
- As the fashion industry faces more scrutiny for the environmental impact of its operations, some fashion brands are trying to be more sustainable — and are advertising that to their customers.
- Chief among them is global fast-fashion giant H&M, which is aggressively positioning itself as a leader in sustainability.
- This is part an Across Women's Lives project: Wear and Tear series: The women who make our clothes.
- The world’s largest fashion retailer touts itself as a leading buyer of sustainable cotton and recycled polyester. It promotes its use of renewable energy on billboards. Its “Conscious” and “Conscious Exclusive” lines highlight the recycled and sustainable materials they use.
- The Swedish company’s most visible nod to the environment is its garment-recycling initiative, which offers customers a discount if they drop unwanted clothing off at any of the company’s 4,500 stores worldwide.
- H&M markets it as a way to help customers “close the loop” in the fashion industry. But is it?
- What happens to your clothes when you drop them at H&M?
- H&M works with a global recycling company called I:CO, which picks up donated clothes from H&M stores and takes them to sorting plants around the world.
- Garments collected in the US land in California. In Europe, they go to a plant near Leipzig, Germany, that’s as big as roughly 16 football fields.
- New Delhi, Dec 10 (PTI) The government has identified 13 countries as target markets where products like handicrafts, jute, cotton, textiles and apparel can be showcased through exhibitions to increase their visibility and exports.
- The target markets include Germany, France, Italy, the US, China, Hong Kong, Turkey, Australia, Russia, the UAE, Brazil, Egypt and Chile where product segments identified as per their sales and marketing potential will be showcased, the textiles ministry said.
- The target segments for European nations including Germany, France, Italy include cotton textiles and handicrafts, whereas Indian apparel will be showcased in the US, and Indian cotton & carpets will be marketed in China, among others.
- India is the second largest exporter of textile and apparel in the world with 5 per cent trade share.
- "There exists a huge potential for India to increase its market share in various markets by aligning the product with specific market. In line with this, the Marketing Plan has been prepared to synergise various ongoing marketing initiatives while adopting specific approaches for traditional, emerging and other important markets," the ministry said.
- The Integrated Marketing Plan 2017-18 approved by the ministry for textile and apparel sector calls for "greater convergence among various agencies and to tap new markets through focused trade promotion activities such as B2B meetings, exhibitions, roadshows, etc".
- The plan recommends that a common umbrella brand and space must be created by showcasing strength of textile products at the Indian pavilion in fairs. It also includes organising roadshows in tandem with the ongoing event and organising India Eve (B2B meetings) after business hours.
- A designated official in the delegations participating in exhibitions overseas will coordinate with export promotion councils on the pavilion design, take part in bilateral meetings with government officials and hold interactions with potential investors, showcasing Indias advantages.
- Indias total textiles and apparel exports stood at USD 39.7 billion in 2016-17, which have grown at a CAGR of 2.6 per cent since 2012-13. However, the exports have remained almost stagnant in the last two years. PTI RSN MR
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Leading watchmakers and retailers in India have lowered their prices by 7-10% following the reduction in tax rates under the goods and services tax (GST).
The GST Council on 10 November reduced the tax rates on 178 items, including watches, to 18% from 28%. Passing on the benefits of reduced GST to consumers, companies like Ethos Watch Boutiques, Titan Co. Ltd and Timex Group India Ltd have lowered the prices on all the existing stock (across all price segments) by 7-10%, top executives of these firms said.
“We immediately cut the prices on all our watches (starting at Rs2,000) by 8%. With this rate cut, most watches in India have become cheaper than anywhere in the world. That’s a huge positive for the industry. Additionally, watch smuggling will come down,” said Pranav Saboo, co-founder at Ethos Watch Boutiques, the authorized retailer of more than 60 luxury watch brands including Rolex, Omega, Cartier and Rado.
While Timex has planned a reduction of 7-10% in prices for all existing stock as of 15 November (and bought on or after 1 July), Titan is lowering the price by 7-8%.
“We have given instructions for reduction in price by 7-8% across all SKUs (stock keeping unit), which corresponds to the reduction in the GST rate from 28% to 18%. It will initially be given in the form of a discount until we change the prices for the watches in the course of time,” said Subbu Subramaniam, chief financial officer at Titan Co., which sells watches at a starting price of Rs6,000, going up to Rs7.5 lakh for crafted watches.
“The slash in tax rates by the GST council was a welcome move for businesses, especially small and medium enterprises. Revised GST rate and tweaking in rules will relieve the watch parts suppliers and small vendors, which will in turn reduce import from China and other countries, thereby encouraging Make in India initiative,” said Sharmila Sahai, managing director at Timex Group India, which sells watches at an average price of Rs4,000.
According to market research firm Euromonitor, the watch industry in India was estimated at Rs8,185 crore (at sales value) in 2016, growing (between 2012 and 2017) at a compound annual growth rate (CAGR) of 13.9% (accounting for inflation). Between 2016 and 2022, the industry is expected to grow at a CAGR of 4.3% (at constant prices).
- Climate change has been ranked third on the list of sixteen modern day worries on the minds of today’s consumers that affects textile sustainability, according to a recent quantitative consumer survey by Oeko-Tex Association, “The Key to Confidence: Consumers and Textile Sustainability- Attitudes, Changing Behaviours, and Outlooks.”
- “The Key to Confidence” online study was conducted earlier this year with a worldwide sample of more than 11,000 clothing and home textile consumers. Designed and administered by global brand and sustainability research expert, Ellen Karp of Anerca International, the extensive study explored a broad assortment of consumer attitudes about textile sustainability including harmful substances, the industry’s env
- This touring display from the Fashion and Textile Museum traces the history of 20th century art in textiles. Highlights include work by Georges Braque, Alexander Calder, Marc Chagall, Salvador Dalí, Sonia Delaunay, Raoul Dufy, Barbara Hepworth, Fernand Léger, Henri Matisse, Joan Miró, Henry Moore, Pablo Picasso, Ben Nicholson and Andy Warhol.
- ‘Artist Textiles - Picasso to Warhol’ has toured internationally since 2014, visiting London, the Netherlands, Canada and the USA, and will be making its return to the UK in 2018 at New Lanark World Heritage Site. Artist Textiles shows how ordinary people were once able to engage with modern art in a personal and intimate way through their clothing and home furnishings.
- The exhibition features examples of key European and American art movements: Fauvism, Cubism, Constructivism, Abstraction, Surrealism and Pop Art; as well as the work of leading fashion designers and manufacturers. There are over 200 rare pieces, many of which have not been on public display before, including some of iconic British designer Zandra Rhodes personal collection. Curator Dennis Nothdruft from the Fashion and Textile Museum,
- who developed the exhibition, said: “This exhibition highlights the importance of the textile industry in the dissemination and promotion of contemporary art. “Manufacturers and mills had the foresight to work with painters and sculptors to develop beautiful fabrics that democratized modern art for the masses.” Evelyn Whitelaw,
- New Lanark Trust’s Events & Exhibitions Officer, who is working with the team from London to coordinate the exhibition, said: “We hope that this exhibition will allow visitors to learn more about the resurgence of the textile sector. “We will be holding printmaking workshops and will be launching a textile design competition to engage and develop design skills within the community in due course.” Scott McCauley, New Lanark Trust Chief Executive, added: “we are very proud that ‘Artist Textiles - Picasso to Warhol’ will make its Scottish debut at New Lanark in 2018, officially launching New Lanark’s brand new temporary exhibition gallery. “This bespoke exhibition space will be housed within one of the 18th century cotton mill buildings which is also home to New Lanark’s woollen yarn production.
- “We hope that hosting Artist Textiles will begin a flourishing relationship with the Fashion & Textile Museum, giving visitors to New Lanark and the local community a chance to see some truly fantastic designs on their doorstep.” by Taboola Sponsored Links
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- hemicals giant Ineos has bought Belstaff, the British heritage fashion brand, in the latest off-centre move by its founder and chairman, billionaire Jim Ratcliffe, a month after he unveiled plans to start making cars.
- On announcing its purchase of Belstaff, Ineos cited its "links to automotive". The label, which was established in 1924, is best known for its waxed motorcycle jackets, as worn by Steve McQueen in The Great Escape, but also made aviator jackets, famously for Amelia Earhart and Amy Johnson.
- The purchase of a fashion brand is not the first unconventional decision taken by the chemicals giant. Last month it revealed plans to set up an independent car company to make a successor to the Land Rover Defender, in a move which critics called a "vanity project". The Defender went out of production in 2016.
- Even though most consumers overall don’t think the textile industry is a major polluter, 41 percent of those who live in manufacturing regions do consider textile manufacturing to be a major contributor to pollution, and rank it as the third most polluting industry after the energy and car sectors.
- Revealed in Oeko-Tex’s new study of sustainability, “The Key to Confidence: Consumers and Textile Sustainability Mindsets, Changing Behaviors, and Outlooks,” the survey of 11,200 adult consumers also showed that 40 percent of respondents admit that they don’t know a whole lot about the way textiles or clothes are produced.
- Forty percent of survey participants said they are concerned about harmful substances in clothing or home textiles. Oeko-Tex noted that there is only a 20-point difference between concerns about harmful substances in food and in clothing and “the gap appears to be closing,” which is “an indicator that impressions of the textile industry might be changing.”
- The study was Oeko-Tex’s first to focus on the global consumer rather than on the textile trade. Now in its 25th year, Oeko-Tex offers companies along the textile value chain independent certifications and services.
- The global survey included consumers from Australia, Brazil, Canada, China, Germany, India, Japan, Spain, Switzerland and the U.S.
- Climate change
- Overall concerns about climate change were reflected in peoples’ attitudes and beliefs, with more than 80 percent saying climate change is a real and serious problem and more than 70 percent attributing it to emissions from human activities.
- Most people (63 percent) feel they have a role to play reversing climate change, frequently mentioned that they want to get involved, act responsibly, and take their own “small steps” towards a healthier planet.
- A significant 70 percent of people globally indicated they are committed to a sustainable, environmentally friendly lifestyle. Many are making changes, but the gap between the 70 percent who want to live sustainably and the percentages reporting changes show that this desire is aspirational.
- [READ MORE ABOUT OEKO-TEX: J.C. PENNEY FIRST US RETAILER TO RECEIVE OEKO-TEX MADE IN GREEN CERTIFICATION]
- People consider safety from harmful substances and environmentally and socially responsible production to be very important. About 60 percent rated the importance of these factors “very highly.” However, only half gave the textile industry high marks for its perceived performance in these areas.
- Eco-friendly and sustainable
- Most people–80 to 90 percent–are aware of “eco-friendly” clothing and home textiles, and 36 percent have purchased eco-friendly clothing and 32 percent have picked up eco-friendly home textiles.
- Those who purchase eco-friendly clothing describe it positively as “high quality, soft, innovative, unique, durable or long-lasting.” Those less likely to purchase also describe these items positively, but perceive them to be “expensive” and “hard to find.”
- Consumers today are often skeptical of claims like “eco-friendly” or “sustainable, with about two-thirds indicating they check if claims like “ecofriendly” or “sustainable” are true at least some of the time.
- There was evidence throughout the survey that brands play an important role for consumers who hold them accountable, count on them for assurances of responsible production and look to them as role models to sustainable living.
- Some 42 percent of respondents “Like to know the values and principles of brands of clothing they buy,” and 38 percent “Like to know what small steps brands have taken to be more sustainable – even if they’re not fully ‘green.’”
- Consumers and certification
- Many consumers commented that a certification label helps or would help them know which brands to trust and which to avoid. Several consumers also noted that they “don’t have the time” to check the veracity of eco-friendly claims and others suggested that it was difficult to go about checking.
- “As such, brands and certification labels play an important role in raising trust among consumers–easily and quickly,” the study said. “Essentially, then, they function as shortcuts to trust and transparency for consumers.”
- Consumers said they are interested in textile certification: six in 10 consumers globally are interested in knowing if the clothes or home textiles they purchase are safe from harmful substances and produced in environmentally and socially responsible ways. About one in three consumers globally have purchased certified clothing and one in five have purchased certified home textiles.
- Nearly 50 percent of consumers indicated that they would favor responsible textile brands, suggesting “a need for brands to tell their sustainability story across a variety of communication vehicles so consumers would be able to get the information they want easily,” Oeko-Tex said.
- Globally, 43 percent of clothing or home textile consumers said they were aware of Oeko-Tex, just over half of them stated they have purchased an Oeko-Tex certified product. Once people were educated about the textile industry and Oeko-Tex, 90 percent indicated they would be “likely” to check for Oeko-Tex labels in the future and 40 percent indicated that they would be “very likely” to do so.
- “The increased awareness of harmful substances in textiles and the rising interest in textile sustainability offer many opportunities for leading brands and retailers, especially those who are already implementing sustainability programs,” Oeko-Tex said. “More and more, consumers want to know this kind of information about their brands. They also want help and guidance about how to ‘live a better textile life.’ Brands and retailers should publicize their sustainability efforts and educate consumers. By doing so, brands and retailers make it easy for consumers to do the right thing.”
- The Telangana government recently announced a host of measures, including a Rs 10.5-crore loan waiver, setting up of handloom and powerloom corporations, deadline of November first week for implementation of subsidy for yarn, chemicals and dyes, and administrative sanction for a handlooom park in Gadwal city, to boost the handloom sector in the state.
- After holding a review meeting of various initiatives of the state handloom and textiles department in Hyderabad, handloom and textiles minister KT Rama Rao instructed officials to take expedite the process of loan waiver that will benefit about 2,500 handloom weavers, according to media reports from Telangana. Each weaver will receive a loan waiver of up to Rs one lakh.
- A subsidy of 40 per cent is being extended to the handloom sector and 10 per cent for the powerloom sector in the State.
- The minister asked the officials to ramp up the Weavers’ Thrift Scheme launched recently and conduct special drives to ensure that all weavers are enrolled in this scheme.
- He also asked principal secretary Jayesh Ranjan and Shailaja Ramaiyer, director of handlooms and textiles, to complete the formalities for the creation of two corporations for powerloom and handloom so that necessary corpus funds could be allocated. (DS)
- Bollywood actors Deepika Padukone, Madhuri Dixit and Aditi Rao Hydari were present at the annual Marathi Filmfare awards held in Mumbai on Friday. The show belonged to Sairat as the film swept the maximum awards last night.
- Nana Patekar won the Best Actor honour for Natsamrat, while Rinku Rajguru won the Best Actress award for her role in Sairat. The film also got Nagraj Manjule the Best Director trophy and bagged the Best Film award too.
- Nana Patekar’s Natsamrat was given the Critics’ Choice for Best Film, while Priyanka Chopra’s Ventilator grabbed 5 honours at the show. Sairat ended the night with 11 awards in its kitty.
- See the red carpet pics below:
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